Tips for Successful Lead Generation Events

Events, for example, conference & meetings, public expos, web seminars, etc. are an extraordinary path for businesses to connect with prospects. Nonetheless, even the best events can fail without carefully planned execution.

·  Does your organization have events arranged for the new quarter?

·  Are you wondering if your event recruitment services will be successful?

·  Are you sure everyone on the event team has their act together?

Here are some effective tips for planning a successful event:

• Start early

Begin your event planning activities 2 to 3 months before the actual event day. Here is a brief list of almost everything you need to do to make your event successful.

• Targeted prospect lists

Welcome your prospects by utilizing targeted lists and clean databases. Use cold calling if you must, but do send out email invites for building awareness ahead of asking prospective participants to register for the event. Also, ensure that your callers clearly answer the question "how might this benefit them?"

• Make sure they register online

Always ensure that your registrant self-registers for the event on the web. At times executives are not comfortable registering for events based on a cold call. Therefore, it is your job to make them agreeable by providing the right information options on the registration page.

• Keep your website updated

Update your website landing page with event registration information and clear links to the registration page. On the off chance that it is a paid event, have an effectively visible, secure on-line 

payment process.

• Keep in touch; don’t disconnect

Begin right on time with event promotion and event recruitment services; stay in contact with both prospects and registrants by updating them concerning the event and how attending it will benefit them. Email them the details of the speaker(s), some fascinating news about the town (in case it's a trade show) like restaurants or way-out stories. Event planning involves more than just sending out an email!

• Get the event on their calendar

Send calendar invites to registrants and follow up to ensure that your event is on their schedule.

• Remind, remind, remind

People tend to forget. Remind them by sending an email or call (a day or two before an online event, a week before an out-of-town event).

• Post-event follow-up

Follow up soon after the event, (no longer than 2 days later) to express your appreciation for attending, to gather feedback and to capture qualified leads & appointments for your sales team. Offer your thoughts for successful event planning!