Events, for example, conference & meetings, public
expos, web seminars, etc. are an extraordinary path for businesses to connect
with prospects. Nonetheless, even the best events can fail without carefully
planned execution.
· Does your
organization have events arranged for the new quarter?
· Are you sure
everyone on the event team has their act together?
Here are some effective tips for planning a successful
event:
• Start early
Begin your event planning activities 2 to 3 months before
the actual event day. Here is a brief list of almost everything you need to do
to make your event successful.
• Targeted prospect lists
Welcome your prospects by utilizing targeted lists and clean
databases. Use cold calling if you must, but do send out email invites for
building awareness ahead of asking prospective participants to register for the
event. Also, ensure that your callers clearly answer the question "how
might this benefit them?"
• Make sure they register online
Always ensure that your registrant self-registers for the
event on the web. At times executives are not comfortable registering for
events based on a cold call. Therefore, it is your job to make them agreeable
by providing the right information options on the registration page.
• Keep your website updated
Update your website landing page with event registration
information and clear links to the registration page. On the off chance that it
is a paid event, have an effectively visible, secure on-line
payment process.
• Keep in touch; don’t disconnect
Begin right on time with event promotion and event recruitment services; stay in
contact with both prospects and registrants by updating them concerning the
event and how attending it will benefit them. Email them the details of the
speaker(s), some fascinating news about the town (in case it's a trade show)
like restaurants or way-out stories. Event planning involves more than just
sending out an email!
• Get the event on their calendar
Send calendar invites to registrants and follow up to ensure
that your event is on their schedule.
• Remind, remind, remind
People tend to forget. Remind them by sending an email or
call (a day or two before an online event, a week before an out-of-town event).
• Post-event follow-up
Follow up soon after the event, (no longer than 2 days
later) to express your appreciation for attending, to gather feedback and to
capture qualified leads & appointments for your sales team. Offer your
thoughts for successful event planning!
